UX Copywriter & Content Strategist

Agency | Vibethink

Role | content strategy, copywriting, UX writing

Client | For All Clients


As a standard, Vibethink never uses a template to build a website which means the back-end of our sites are robust and at times, confusing. Delivery some sort of user guide beyond the WordPress basics has always been an important deliverable, but has been packaged as a Google Doc with no structure, voice, or UX.

We needed a better way to transfer this knowledge and enhance the web owning experience.


Objective 1 | Learn from our past and group information into sections that are easy to find and navigate

Objective 2 | Create consistency in language between the back-end experience and the user guide

Objective 3 | Utilize the document to position Vibethink as a digital agency ahead of the curb, not stuck waiting on one


I started by combing through extensive guides from previous projects, structuring content into sections under parent categories and organizing subcategories when necessary.


Naming of standard features varied across projects and instructions in the back-end differed from those in the user guide. I worked with developers and project managers to build a consistency in naming across all sites.


Working directly with a designer, we talked through visual ideas and how to layout pages, categories, and subcategories.


Pairing with a developer, we built the guide to appear directly the WordPress backend, allowing content editors to follow along with our custom step-by-step instructions.


We originally had our email placed in the top right corner of the guide and directed users there to ask questions and suggest edits. I decided to work with the development team to build a pop-up modal with a comments form directly tied to the user accounts.


User Guide 2.0 launch is scheduled for later this year. We know this will be an improved experience for clients, empowering their content editors and site owners to truly master their site functionality.