Agency | Vibethink
Role | content strategy, copywriting, UX writing
Client | For All Clients
As a standard, Vibethink never uses a template to build a website which means the back-end of our sites are robust and at times, confusing. Delivery some sort of user guide beyond the WordPress basics has always been an important deliverable, but has been packaged as a Google Doc with no structure, voice, or UX.
We needed a better way to transfer this knowledge and enhance the web owning experience.
Objective 1 | Learn from our past and group information into sections that are easy to find and navigate
Objective 2 | Create consistency in language between the back-end experience and the user guide
Objective 3 | Utilize the document to position Vibethink as a digital agency ahead of the curb, not stuck waiting on one