when i was 7, i only ever dreamed of becoming a pop star.

I’d mimic the performances of pop icons alone in my room while my mom endured hearing (You Drive Me) Crazy for the millionth time. What I most fantasized about wasn’t the riches or the fame, but the connection an artist and their songs had with an audience.

Looking back, so much of these childhood memories translate into the reasons why I’m passionate about copywriting and UX. 

I’m endlessly curious about how language intersects with design and their combined ability to connect with people.


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