Joseph Miller
UX Writer & Content Strategist
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UX Writing Challenge

easter egg!

follow along as i do the daily UX writing challenge.

day 4

Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.

Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee. 

Headline: 45 characters max. Body: 175 characters max. Button(s): 25 characters max

This one stumped me into a several-week hiatus. Thumbing through Microcopy: The Complete Guide helped spark inspiration. I started with a list of advantages users would have after signing up for this subscription. They rest poured out from there.

 

day 3

Scenario: The user entered the wrong email address to sign in to their account.

Challenge: Tell the user to enter the right email.

Copy count: 40 characters max.

Decided to bring this one to life with Invision Studio.

Copy: This looks new to us! Try again or join. (40 c.)

 
 

day 2

Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.

Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.

Headline: 45 characters max. Body: 175 characters max. Button(s): 25 characters max

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Headline: Missing this weekend's big game? (32 c.)

Body: Follow your favorite teams, receive real-time notifications, and watch highlights after every play. The #NoSpoilers feature pauses updates until you're ready to watch. (167 c.)

Button Copy: Join the action! (16 c.)
Button: Sign up (7 c.)

 
 

day 1

Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.

Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.

Headline: 45 characters max. Body: 175 characters max. Button(s): 25 characters max

first brainstorm & sketch

 

Headline: Joseph, your flight to SFO has been canceled. (45 c.)

Body: Due to extreme weather, we’re now rebooking your flight from ORD to SFO. Find checked bags at baggage claim 1, view/change new flights, or call for updates and vouchers. (169 c.)

Button 1: View Flights (12 c.)
Button 2: Call Airline (12 c.)

 

ok, back to reality.