Agency | Vibethink
Role | content audit, content strategy, user flows, wireframes, UX copywriting
Client | Locus
Locus partners with leading hospitals to provide remote patient monitoring, extending their reach of care and the connection between hospital and home.
As their partnerships grew, so did their brand objectives. We needed to build a message that would position Locus as a proven solution and funnel users directly to their sales team.
Objective 1 | Evolve the brand identity to match the innovative tech company Locus had become
Objective 2 | Restructure site content to create a cohesive message that aligned with marketing efforts
Objective 3 | Focus UX around Locus’ strengths: real stories, software specs, and scheduling a demo of the product