Agency | Vibethink
Role | brand voice, copywriting, user testing, research
Client | Tree Matrix
Tree Matrix uses a complex algorithm to predict the survivability of a tree during construction in a simple tool for users of varying levels to use.
The founders needed a brand identity before introducing their product. Our team utilized market research, conducted user interviews and tests, and developed many iterations to provide not only an identity, but a guide to create under.
Objective 1 | Start from scratch with a one of kind product
Objective 2 | Create a brand guide that would serve other agencies and content creators
Objective 3 | Define what success looked like